RESUME
Emma Kong 孔依琳
AI Product Growth & Global GTM Lead
Marketing Engineer · Building Agents & Growth Workflows
10+ years of experience launching and scaling technology products across the US, Singapore and China. I turn a deep understanding of users and their workflows into ideal customer profiles, product positioning and go-to-market strategy, connecting those insights to acquisition, activation, retention and repeat purchase.
I have led growth at Medeo AI, SenseTime and LingoAce, alongside experience founding an education business. I hold an MS in Counseling Psychology from Boston College. Today, I combine growth strategy with hands-on AI engineering to turn professional expertise into reusable agents, skills and workflows.
Professional Experience
One2X / Medeo AI
AI Product Growth & GTM Specialist
Beijing / Remote
Connecting deep user insight to positioning, GTM strategy and full-funnel growth
Nexad · Lucius AI · Founder Park · RockFlow
Global Growth Consultant, AI Products
Remote / US & Singapore Markets
Taking early-stage AI products from market positioning to international launch execution
SenseTime
Senior Specialist, Global AI Product Growth
Beijing
Led AI product launches: 10,000+ DAU in 3 months; 1M downloads in 6 months
LingoAce
Senior Specialist, International User Growth
Singapore
Connected acquisition and lifecycle marketing: organic traffic +367%; sign-up conversion +25%
Yunshuxie
Head of Curriculum Products & User Operations
Beijing
Managed end-to-end course operations, generating RMB 45M in cumulative GMV
17 Education & Technology
Senior Manager, Strategy & Investment
Beijing
Informed business strategy, due diligence and post-investment integration through market and competitor research
Aijiukaixin Education Technology
Founder & CEO
Beijing
Founded a STEAM education business and grew annual revenue to RMB 2.1M
IDEAS CAMP EDUCATION
Founding Team · Director of Program Operations
Beijing
Scaled international camp operations to 5,000+ students annually; repeat purchase rate +40%
Selected Work & Results
Medeo AI · Insight-Led Growth Strategy
2025.11 - Present ↗Turning real creative workflows into positioning, acquisition, activation and retention insights
Combined in-depth interviews, PMF research and hands-on AI video workflows to inform ICPs, product recommendations and GTM strategy; applied those insights to onboarding, content, SEO, community and lifecycle engagement.
HeyLumi / Kapi AI Bookkeeping · Product Launches
SenseTime ↗10,000+ DAU in 3 months / 1M downloads in 6 months
Led zero-to-one growth across user research, communities, creator partnerships and ASO/ASA.
LingoAce · Lifecycle & Organic Growth
2021 — 2023 ↗Organic traffic +367% / Sign-up conversion +25%
Designed journeys from sign-up and trial lessons through conversion, renewal and referrals, supported by SEO and brand partnerships.
Core Skills & Agent Practice
- Market & Product
- Global GTM · ICP & User Research · Positioning · Product-Led Growth · Growth Experiments
- Acquisition & Retention
- Lifecycle Marketing · SEO/GEO · KOL Marketing · Discord / Reddit · ASO/ASA
- Data & Collaboration
- Channel Analysis · User Feedback Reviews · Cross-Functional Collaboration
Ads Agent
Ad audits, strategy, budget analysis and reporting
In developmentSEO / GEO Agent
Technical audits, keywords, content strategy and AI visibility
In developmentSocial Media Agent
Market research, content strategy, channel operations and reviews
In developmentReddit Project
Community research, user-language insights and operations management
In developmentKOL Agent
Creator discovery, fit assessment, briefs and partnership management
In developmentEducation & Background
Boston College
Master of Science · Counseling Psychology
Languages: Native Mandarin · Business-fluent English
Interests: Marathons · Hiking · Drumming · Creative Cooking · Vibe Coding
Writing & Sharing
孔一一（奋斗版） · rednote
AI marketing, agent workflows and personal projects
GitHub
Product building and experiments