PROFESSIONAL EXPERIENCE
LingoAce
Senior Specialist, International User Growth
Lifecycle · SEO · Brand Partnerships
Key Contribution
Connected acquisition and lifecycle marketing: organic traffic +367%; sign-up conversion +25%
Responsibilities & Contributions
- Designed global lifecycle journeys covering sign-up, trial lessons, conversion, renewal and referrals across email, SMS, push notifications, the website and social media, increasing sign-up conversion by 25%.
- Grew organic traffic by 367% through SEO and co-branded campaigns, collaborating with nine global functional teams to improve acquisition, retention and customer experience.
- Delivered international brand and talent partnerships with Haidilao, Jeremy Lin and Gavin Thomas, strengthening brand differentiation and attracting qualified prospects.