One2X / Medeo AI

Key Contribution

Connecting deep user insight to positioning, GTM strategy and full-funnel growth

Responsibilities & Contributions

• User understanding to strategic direction: Combined in-depth interviews, PMF research and hands-on product use to understand AI video creators' tasks, barriers and value expectations. Translated these insights into ICPs, product positioning and global GTM recommendations.
• Strategy to full-funnel growth: Applied user insights to onboarding, use-case content, SEO, Discord, Reddit and lifecycle engagement, connecting acquisition, activation and retention. Continuously reviewed channel sources, user behavior and conversion outcomes.
• Product fluency behind growth decisions: Built hands-on experience with multimodal AI video workflows, including reference assets, consistency control, storyboards, keyframes, editing and localization, keeping growth strategy grounded in real use cases and product capabilities.
• Research foundation: Analyzed 400+ PMF survey responses and conducted 23 AI video user interviews, identifying issues with generation reliability, credit costs, editing control, consistency and localization to inform strategic recommendations and execution.